Move the light
Your business is in here somewhere.
We build websites, search and social that help the right people find you. Sweep the light to see who we’ve already lit up.
Canberra Web Design, SEO & Shopify for Australian Business
Your Business Took Guts to Build.
We Help People Find It.
Web Development
GEO - for the answers AI gives your customers
built to last · SEO
Social Media Content Creation
eCommerce
Web Design
AI Automation
Good work deserves to be found
We build websites, SEO, and ads that get found and get booked.
Not a digital business card. A system that brings you customers.
Canberra
Melbourne
Local
Perth
Brisbane
Regional Australia
Our work
What do you need?
Web design
I need a new website
Fast, mobile-first sites built to be found and to bring in enquiries.
Shopify
I want to sell online
Shopify stores and custom apps that turn browsers into buyers.
SEO and GEO
I want to be found on Google and AI
Search that brings qualified enquiries, plus visibility in ChatGPT and AI answers.
Social media
I want real social content
Authentic storytelling content and Instagram management for hospitality and professional services.
Not sure what you need?
About us
Good Work
Deserves to Be Found.
We work with:
Startups
local SEO, websites, and content
Business
Nonprofits & Not-for-Profits
Show all
Most businesses have a website. Almost none asked the question before building it — how does anyone find me?
We started Innis Digital because we kept seeing great businesses invisible online. Not for lack of effort. For lack of the right foundation.
We build that foundation — website, SEO, GEO, content, leads — as a system built to work together. Your plug & play digital marketing team. You do what you're good at. We handle how the world finds you.
Web Development
GEO - for the answers AI gives your customers
built to last · SEO
Social Media Content Creation
eCommerce
Web Design
AI Automation
01
Do you only do SEO, or do you offer other services?
SEO is one of our strongest areas, but we’re a full-service digital agency. We build websites, eCommerce stores, and prototypes. We run SEO, GEO, social media content, and lead generation. And we implement AI and automation tools for small businesses and SMBs. Everything we do connects back to helping your business get found and convert.
02
What is GEO — Generative Engine Optimisation?
GEO is the practice of optimising your business to appear in AI-generated answers: ChatGPT, Google AI Overviews, Perplexity, and similar platforms. Traditional SEO gets you the blue links on a search results page. GEO gets you into the answers that AI generates when someone asks a question. As more Australians use AI tools to search, this is becoming a critical part of visibility. We help businesses get named in those answers.
03
Can you fix an SEO campaign that isn’t working?
Yes. We do SEO recoveries and strategy overhauls for businesses that have tried other agencies and seen flat or declining results. The first step is understanding what’s actually been done and being honest about why it’s not performing. We’ll tell you what we find — even if it’s not what you want to hear.
04
What does it cost?
Pricing depends on the scope and complexity of the work, so we quote by enquiry only. Ongoing services like SEO and social media are priced monthly. Project work like websites and eCommerce builds is priced per project with milestone billing. Get in touch and we’ll give you a clear picture in the first conversation.
05
What’s the difference between local SEO and national SEO?
Local SEO focuses on geographic searches: ‘electrician near me’, ‘plumber Sydney’, ‘accountant in Canberra’. It involves Google Business Profile optimisation, local citations, review strategy, and location-specific content. National SEO builds broader authority across non-location-specific terms. Most small businesses and tradies need both, weighted toward local. We do both — and we’ll tell you which matters more for your situation.
06
How do you help businesses show up in AI search results?
We optimise your content, website structure, and online presence so AI tools — ChatGPT, Perplexity, Google AI Overviews — surface your business when someone asks a relevant question. This involves structured data, authoritative content, citation-building, and making sure your business is referenced across trusted sources. It's the newer layer of search that sits on top of traditional SEO.
07
Do you build websites for small businesses in Canberra?
Yes. We’re based in Canberra and build fast, mobile-first websites for small businesses, tradies, retailers, startups and not-for-profits across the ACT and Australia. Every site is built to be found on Google from day one, not patched afterwards.
08
Can you build my Shopify store?
Yes. We design and build Shopify stores, from setup and theme work to product pages, checkout and search optimisation, so the store loads fast and turns browsers into buyers. We’ll also tell you honestly if another platform suits your business better.
09
Can you create and manage our social media content?
Yes, we do both. We handle the strategy, copy, design and photography, and we can publish and manage your accounts as well, so your channels keep building a real audience. You can choose content only, or the full service.
